The foundations matter.
Every time you ship.
Search engines and AI answers need clear, accessible information. Your Optimiser looks after the details that can quietly drift as your website grows.
Make the right pages discoverable.
A page can look finished and still send the wrong signals. We check crawl and indexing directives, response codes, redirects, canonical URLs, sitemaps and internal links. Intentional preview pages and private areas should stay private.
A practical example: a redesigned landing page keeps a canonical URL pointing at a retired page. That conflict needs evidence and a focused correction, not a rewrite of the whole site.
Say what your business actually offers.
Titles, descriptions, headings and structured data should agree with the visible page. Product prices, availability, service areas and opening hours should come from trusted facts. When those facts are missing, the agent records the dependency.
Useful content starts with what you know: original explanations, real product details and evidence you can support. We do not invent reviews, customer results or product benefits.
Give AI search something reliable to work with.
GEO, AEO and LLM visibility describe related work across different answer engines. The useful foundation is understandable content, consistent entities, accessible pages and accurate sources. No universal “AI visibility score” can prove that every engine understands you.
We separate crawler access, training preferences and user-directed retrieval. We also keep citation observations separate from rankings, website visits and conversions.
Google’s own guidance says existing SEO foundations still apply to its AI search features. It does not use llms.txt as a ranking mechanism. We publish ours as a helpful product index for readers and tools that choose to use it.
Check the experience, not just the markup.
Rendering, images, navigation and layout can all affect whether a page works for visitors. Screenshots can help answer visual questions, but do not establish indexing status or real-world Core Web Vitals. Lab observations and field measurements need their own evidence.
Match the website you actually run.
An online shop needs product variants, stock, prices and useful category navigation. A service business needs verified location and service information. An international website needs coherent language targeting, localisation and reciprocal hreflang.
The agent applies relevant checks to your project context. It should not add local-business details to a software product or turn a deliberate private page into a public one.